2008 Primaries, New Media, Research & Ideas, Strategic Blueprints • February 15th, 2008

Rising star, part 1

by Greg Batiansila

When notable conservatives are comparing Barack Obama’s presence to Ronald Reagan’s - you’ve got a rising star.

And when you’re creating pieces like this for your campaign… if you haven’t seen the video I’ve dropped in below yet, watch it. And, frankly, if you’ve seen it before, watch it again. This is a scintillating product, moving art, remarkable. No other candidate would try to make something like this - and if he or she did, we’d wonder why they’re trying to imitate Obama? Check and mate.

Not to say we wouldn’t try to emulate it. I sat and watched it with the head of our video department and he was genuinely impressed with the timing and the vision. He mentioned that a novice might figure someone turned a camera on and let people kind of “riff.” But it’s not. This has been lit and shot and planned, planned so immaculately that it looks effortless. And it doesn’t hurt that you’ve got Scarlett and Kareem involved. But honestly, the power of this piece has less to do with who is in it than how it’s shot and edited, and the focus on message.

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