2008 Primaries, Branding Politix, Messaging, Views on News, wispundits • February 28th, 2008

Uh-oh

by Chris Lato

Barack Obama is moving ahead of Hillary Clinton in Texas.

This comes as I took a walk down memory lane today, listening to the Howard Stern Show on Sirius satellite radio (I’m a Stern fan – sue me!)

Turns out their guest was none other than Gennifer Flowers. Remember her? Well, she gamely answered any and all breathtakingly vulgar questions about, you know, The Affair With Bill. Without going into details, let’s just say I received as much info as I ever could have wanted.

If Hillary Clinton gets the nomination – and that is getting to be a bigger ‘if’ with each passing day – what does that mean for the next several months? Will we be partying like it’s 1992? Talk about going back to the future.

From a communications standpoint, that means months of Hill and Bill facing the inevitable - incredibly detailed questions about the scandals, the misbehavior, the intern – it will all come back with a vengeance.

I wonder if Hillary could hold it together on the campaign trail in 2008. The former President, who has been…forceful…at times on the stump, might not be so composed.

Therein lies a media relations challenge for the Clinton campaign. I don’t envy the folks who have to try and manage the messages there and tell the Clintons what to do, but they have to figure out a way to brush aside those questions and get back on track with their campaign messages. There are ways to do it - but will the Clintons refuse to take the bait?

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