2008 Primaries, Messaging, Speeches, Views on News, public relations, wispundits • March 4th, 2008

Is this race over yet?

by Chris Lato

Unless you’ve been living in a cave, you already know Texas and Ohio vote today, and the stakes are high indeed for Hillary Clinton.

The interesting thing is that the polls suggest Clinton has a shot to pull both out. Particularly in Ohio, where Barack Obama hasn’t yet laid a glove on her. In Texas, Clinton’s numbers have been trending upward while Obama’s are taking a downturn.

As always, take the polls with a grain of salt. They’ve been wrong a lot in this cycle.

How have the messages changed, or stayed the same? By and large, Obama has been able to stick with the high-minded rhetoric, although the worm is turning as far as the press is concerned. It was only a matter of time, and I’m betting he’s not quite ready for it. Meanwhile Clinton is alternately playing the victim and the victimizer. And she’s no stranger to scrutiny and tough questioning. Right now, when the going gets tough with the press, Hillary has the edge.

We’ll know more tomorrow, but reports of the Clinton campaign’s death may be just a bit premature. I still believe it’s Obama’s to lose, but there’s still a chance of this two-person primary continuing after Tuesday.

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