2008 Primaries, Branding Politix, Fundraising, Grass Roots Organization, Messaging • March 10th, 2008

I’ve seen the future & it will be… (part 2)

by Greg Batiansila

Barack Obama’s fundraising is making considerable waves - and not just because of the incredible amount of money he’s brought in (Obama reports raising 55 million dollars in February alone) - but how he’s raising the money - on the internet.

“Obama’s staggering sum is made all the more frightening for Republicans because much of it came over the Internet in small sums — support that not only underscores Obama’s organic appeal but that also signals an ability to raise more money from a donor pool that now totals more than 1 million individuals.” (read more here)

Running for office? Regardless of whether its local, regional or national - how’s your website? Today’s campaigns are using the web for more than some show ‘n’ tell. The web platform is quickly becoming the focus for practically every aspect of a campaign.

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