2008 Primaries, Branding Politix, Events, Speeches, Strategic Blueprints, Views on News • August 29th, 2008

DNC: A wrap-up

by Chris Lato

History was made this week, and that alone is worthy of acknowledgement. Barack Obama is America’s first black major-party nominee for President. Respect and praise are due. Congratulations to Senator Obama.

As for Obama’s speech last night, was there ever any doubt that Obama could deliver the goods? The words were a combination of bromides, some substance, and a surprising number of shots across the bow directed at John McCain. The pressure to start hitting back at McCain has clearly rattled Team Obama. Politics is politics, after all – despite the claims by some that they are above political gamesmanship. At some point, Obama had to engage, and he chose to do so before an audience of 30 million. It will be interesting to watch the response, particularly in terms of the size of the poll bump Obama will enjoy.

If anything, it could be said that Obama was a victim of his handlers’ hubris. The stage from which Obama spoke, a sort of Parthenon-meets-West-Wing thing that, amazingly, erupts in fireworks at the end of speeches, was a glitzy and perhaps overreaching touch. The spectacle, with 80,000-plus in a big stadium, could be seen as a continuation of the ‘celebrity’ positioning that Obama enjoys, and McCain has criticized as being shallow.

Increasingly, the race is centering on a Big Theme: Change vs. Experience. By any reasonable measure, Obama has enjoyed a meteoric rise with a fairly thin resume but far less baggage as ‘just another politician’ (although a major party candidate, by definition, is a politician no matter how you try to spin it). Meanwhile, McCain has decades of experience as a legislator, but could be broadly painted with the ‘Washington insider’ brush.

Next up – the GOP gets its turn, starting today with McCain’s choice for VP. (CNBC says it’s Sarah Palin, governor of Alaska.) It will either be a brilliant choice or a huge disappointment. I don’t see much room for in-between on this one.

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