2008 Primaries, Leadership, Messaging, Strategic Blueprints, Views on News • September 25th, 2008

The Clinton factor

by Chris Lato

There are a couple of ways to look at Bill Clinton’s recent statements on the presidential race. While Bill and Hill endorsed Barack Obama at the DNC, they have hardly been the attack dogs that some Obama supporters would like to see.

Why is that? Some believe the Clintons are going easy on John McCain in an effort to help him win, thereby positioning Hillary for another run for the White House in 2012. Is that overstating the Clintons’ perceived power? Perhaps not, considering a reasonably high percentage of Hillary supporters have yet to warm up to Obama.

I will say this: I was struck by the even-handed tone Bill Clinton has set this week. It has injected a much-needed dose of class in a race that has become increasingly shrill, with extremes on both sides shouting dopey slogans at each other.

For example, Clinton doesn’t read anything particularly nefarious in McCain’s call for Friday’s debate to be delayed. He is also defending his decision to not campaign on Jewish holidays.

I have not always been so willing to commend Bill Clinton – some of the things he said and did on the campaign trail when Hillary was still in the race were eyebrow-raisers, to put it mildly.

But Bill Clinton is nothing if not brilliant at political strategy. Clinton believes that now is not the time to ratchet up the rhetoric, and instead the campaigns should be talking more about solutions. That’s good advice. Heading to the high road at this stage of the game is a smart tactical move, changing the tone in a way that will speak to the middle. Clinton knows the first candidate to move in this direction will likely reap benefits.

With the troubling news about the economy and the potential for a huge bailout dominating the headlines, Clinton recognizes that people are truly worried about their financial future, and are looking to politicians to lead and not play games.

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