about us

Wisconsin truly is a purple state, hence the color scheme of Wispundits.com. Whatever your political persuasion — blue, red, or a combination, resulting in a purple streak of independence — you will find insightful commentary on campaigns being waged across the state. If you are a politician, advocacy group, corporate advisor, media member or simply a political junkie, you are in the purple place. You might laugh, but, more importantly, you might gain insight that allows you to think differently about what you are seeing in campaigns.

• Whose political brand is differentiating their position?
• What’s innovative about an issue campaign’s advertising?
• What role is new media playing in a campaign?
• Which camp is winning the public relations war over policy?
• What do various strategic moves mean and what happens next?
• Who’s grassroots organization is strong and why?
• What other mission critical elements are effectively positioning a campaign?

Pundit implies expertise, authority, experience. Our commentary derives from decades of knowledge gained inside newsrooms, issues campaigns, political campaigns and advertising campaigns.

The Wispundits.com line up will include a former state Republican Party communications director and radio news personality, along with advertising execs, public relations counsel and marketing experts.

From the local courthouse to the state house to the white house, Wispundits.com will post insightful, interactive commentary on what is working to differentiate campaigns in a crowded field of ideas in the state of Wisconsin. We look forward to engaging conversations generated from the commentaries below.

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