2008 Primaries, Creative, Global Concerns, Messaging, New Media, Promotions • July 28th, 2008

The GOP joins the Twitter generation

by Chris Lato

Hey, give ‘em points for trying. Some College Republicans are touring the nation, visiting only ‘red’ Congressional districts across the nation and pitching in with volunteer work.

Although one of my first thoughts was, gee, this must be costing them a lot in gas money.

The perception is the Democrats are young, hip and wired into the latest technology – that they’re swamping the GOP in appealing to the Twitter generation. Republicans, by comparison, are stodgier and slower to take on these new ways of communicating.

That said, in 2004 the Bush campaign and RNC invested a lot of dough in technology advances connected to collecting data on supporters for use in driving voter turnout. At that time, it was pretty clear the GOP was working to get ahead of the game. Presumably, improved versions of these tools will be employed to help John McCain this fall.

We’ve written about new technology and social media on this site before, and it’s difficult to say at this point how much this stuff moves the political numbers. However, any campaign ignores these tools at their peril, and they will only get more important to use as time goes on.

They may seem like bells and whistles, and a powerful TV ad or well-timed press event with plenty of photo ops (hello, Obama World Tour!) can still cut through the clutter like nothing else. But campaigns are well advised to use these relatively low-cost, potentially high-impact communication tools in ways that help spread and control the message.

One other note: I have argued in the past that widespread liberal bias in the press is more myth than fact – that of course there are reporters who are biased but in actuality, reporters prefer a good fight or a ‘gotcha’ than they do a nakedly partisan stance. But in the face of evidence like this, it’s a bit harder to make the case. Follow the money, indeed.

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2008 Primaries, Branding Politix, Creative, Global Concerns, public relations • May 14th, 2008

McCain goes green and conservatives see red

by Chris Lato

This guy just can’t catch a break with conservatives.

The John McCain campaign has unveiled what it calls eco-friendly campaign items for sale on its website. And some conservative commentators are apoplectic about it.

Geez, settle down, people. Some of these guys are looking for something, anything, as a reason to tear McCain a new one. To those people, the question remains: would you really rather have Barack Obama? Seriously? This is hardly a case of high treason against the conservative cause.

I think it’s absolutely ingenious. From a pure marketing standpoint, the ‘green’ movement is white-hot. Heck, the whole issue is hot, and there is room for everyone to get into the debate over whether the climate change folks are right-on, or are alarmists blowing a lot of, ahem, hot air. People are talking about it, people care about it. To simply dismiss it out of hand is short-sighted and out-of touch, and McCain recognizes this.

McCain is making a move to steal a key issue the Dems claim to dominate on, and make it his own. He is working to defuse the rhetoric that he will aid and abet the big polluters, who of course are all Republicans who sleep on beds of hundred-dollar bills.

McCain’s ‘green’ collateral is a great example of brilliant thinking when it comes to campaign promotional items. On the flip side, this reminds me of a couple of minor brouhahas that erupted back in the day. Great examples of how bad choices in collateral can totally ruin your day.

Brouhaha #1: The sale of Republican-themed shirts at a GOP booth at the Wisconsin State Fair a few years back. Turns out the shirts were made in, I believe, Mexico. A local TV station was tipped off by a Democrat operative, and things took off from there.

Brouhaha #2: When I was a radio news reporter in Madison back in the late 90s, Wisconsin celebrated its 150^th year of statehood with a special ceremony that included handing out small bells to ring. Only problem: the bells came with a small “Made in China” sticker affixed to each one. Oops!

The moral of the story, if you’re doing anything even remotely political: consider ‘buying American.’ Yes, I know, Americans are involved in design, production, sales, etc. of products that are ‘made’ overseas, but what it says on the label will make a symbolic difference. Let’s face it, you don’t want to be put in the position of trying to explain the nuances of global commerce.

Bottom line: The McCain campaign seems to get the messages it needs to send out. The underlying McCain policy will be what tells the real story, but for now this is a clever, funny and audacious move. I’ll recycle a plastic bottle in their honor today.

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Events, Fundraising, Global Concerns, Grass Roots Organization • May 13th, 2008

Help needed ASAP

by Chris Lato

Regular visitors to this site know we’re all about the politics, the public affairs, the public relations, the messaging…you know the score. Today I’m doing something a bit different - asking for your help for a good cause.

This Saturday, in downtown Milwaukee, the National Alliance on Mental Illness (NAMI) – Greater Milwaukee Chapter is holding its annual NAMIWalks event. The honorary chairman is Green Bay Packer Greg Jennings and his lovely wife Nicole, who I understand will be there to walk as well.

Avicom Marketing Communications is involved as a sponsor of the event and has a team entered in the fundraiser. I will be peeling my butt off the couch and taking part. I’m asking you to do what you can to support the cause and give what you can. The program is worthy, the effort needs your help and anything you can pitch in would be welcome. NAMI is heavily involved in supporting those struggling with mental illness, along with offering support services to their families. Check out their website if you’d like to learn more.

If you can even give a few bucks, it is very easy to donate online by visiting my NAMIWalks webpage. I’m aiming low ($100 in donations) and hoping to succeed beyond my wildest goals. But I need more than donations from mom and dad to help out.

A sincere thanks for anything you can do. And now we return you to your regularly scheduled blog…

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