Creative, Promotions, Uncategorized • March 18th, 2009

Slammin’ the slogan

by Chris Lato

Mama always said, if you can’t say something nice, don’t say anything at all. So…how do I put this…

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Promotions • December 29th, 2008

Skyline envy?

by Chris Lato

Oops! Using the Minneapolis skyline on a Wisconsin government website is obviously a really big error in judgment – almost as shocking as the $1 million pricetag being doled out to some out-of-state company for said website.

Let that be a lesson to politicos out there – keep a close eye on those developing your collateral materials for you. Few things send out a worse, more out-of-touch message than such errors in graphics, misspellings, failure to add disclaimers, etc.

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Creative, Promotions • December 10th, 2008

Beware of the doghouse

by Chris Lato

This holiday season, don’t let this happen to you.

Funny stuff. I don’t know where this 5-minute ad would actually air, (presumably JC Penney is just counting on this thing to go viral?) but it takes the old joke to a new level.Never underestimate he power of humor to deliver messages that stick.

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Messaging, Promotions • December 4th, 2008

When marketing gets nutty…

by Chris Lato

Sometimes, wacky ideas should just stay ideas. Just because it’s ‘original’ doesn’t necessarily make it good. For some reason, New Coke and Crystal Pepsi spring immediately to mind.

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2008 Primaries, Events, Promotions, Speeches, Strategic Blueprints • October 21st, 2008

Battleground state no more?

by Chris Lato

In another sign that Wisconsin is losing its ‘battleground state’ status, Barack Obama has cancelled an upcoming campaign appearance in Madison – where he surely would have been greeted as a soon-to-be-conquering hero.

The campaign has offered an excuse (sick grandmother) – and of course, we wish the Obama family well.  But, you know, read between the lines here.

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Creative, Promotions, Views on News • September 29th, 2008

Atta boy, Attanasio

by Chris Lato

I am by no means a huge follower of major league baseball but it is a still a thrill to see the Milwaukee Brewers back in playoff action for the first time since 1982.

I remember being part of the crowd in ’82 when the Brew Crew beat the California Angels to clinch the spot in the World Series. It was an amazing thing.

A lot of the credit has to go to principal owner Mark Attanasio, who brought a level of enthusiasm to Milwaukee and the team that was lacking under the previous ownership regime. Attanasio wanted to win, and took the steps necessary to make that happen. He is a hands-on owner whose enthusiasm and love of the team is infectious.

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Creative, Promotions • August 15th, 2008

Milwaukee: Bringing sexyback

by Chris Lato

I couldn’t resist a few words about this one.

Marie Claire, a magazine I am not the target audience for, has deemed Milwaukee the ‘Sexiest City’ on a list called ‘Sexy 101.’

Pick your jaw up off the floor, all you sexy people out there.

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2008 Primaries, Creative, Global Concerns, Messaging, New Media, Promotions • July 28th, 2008

The GOP joins the Twitter generation

by Chris Lato

Hey, give ‘em points for trying. Some College Republicans are touring the nation, visiting only ‘red’ Congressional districts across the nation and pitching in with volunteer work.

Although one of my first thoughts was, gee, this must be costing them a lot in gas money.

The perception is the Democrats are young, hip and wired into the latest technology – that they’re swamping the GOP in appealing to the Twitter generation. Republicans, by comparison, are stodgier and slower to take on these new ways of communicating.

That said, in 2004 the Bush campaign and RNC invested a lot of dough in technology advances connected to collecting data on supporters for use in driving voter turnout. At that time, it was pretty clear the GOP was working to get ahead of the game. Presumably, improved versions of these tools will be employed to help John McCain this fall.

We’ve written about new technology and social media on this site before, and it’s difficult to say at this point how much this stuff moves the political numbers. However, any campaign ignores these tools at their peril, and they will only get more important to use as time goes on.

They may seem like bells and whistles, and a powerful TV ad or well-timed press event with plenty of photo ops (hello, Obama World Tour!) can still cut through the clutter like nothing else. But campaigns are well advised to use these relatively low-cost, potentially high-impact communication tools in ways that help spread and control the message.

One other note: I have argued in the past that widespread liberal bias in the press is more myth than fact – that of course there are reporters who are biased but in actuality, reporters prefer a good fight or a ‘gotcha’ than they do a nakedly partisan stance. But in the face of evidence like this, it’s a bit harder to make the case. Follow the money, indeed.

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2008 Primaries, Promotions, Views on News, public relations • July 23rd, 2008

The six-million-dollar election

by Chris Lato

Brace yourself for a new round of hand-wringing. The Wisconsin Democracy Campaign has issued an analysis that shows nearly $6 million was spent in the recent State Supreme Court election between Mike Gableman and Louis Butler.

The biggest spender: that shadowy cabal known as Wisconsin Manufacturers and Commerce. The right wing has MoveOn.org to loathe – now the Wisconsin left has WMC to demonize.

We’ve been down this road before, but it’s amazing that Butler’s supporters still aren’t letting this go. Like it or not, the Supreme Court race was democracy in action. Was it nasty? Yup. Did some of the ads take harsh pokes at the candidates? You betcha.

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Promotions, Q & A, public relations • March 31st, 2008

Stepping into the lion’s den

by Chris Lato

Fellow Wispundit Karl Robe tipped me off to a fascinating interview segment on WISN-AM’s morning program today with state Sen. Lena Taylor, who’s looking to unseat incumbent Milwaukee County Executive Scott Walker in tomorrow’s election.

It’s painful but worth a listen. (Scroll down to hour two, part two – it aired today). Things go downhill quickly due to a confrontational host who tries to step on Taylor’s answers, and Taylor swinging away, basically accusing the host of reading off the Walker campaign’s talking points.

Who thought this was a good idea? Obviously Taylor’s campaign was approached to appear on the program in the interests of providing equal time to both candidates. In general, WISN listeners are not part of Sen. Taylor’s support base, to put it charitably.

But most importantly, I took nothing away from the interview. What is the point of Lena Taylor running for this office? What does she want to do? What is her vision for Milwaukee County? I have no idea. Sen. Taylor had a prime opportunity to potentially connect with a group that normally wouldn’t be in her camp, and instead she took the bait and went rabid by trying to out-yell the host. If that was a voter’s first impression of Lena Taylor…not good.

I’m of the mindset that one should rarely, if ever, turn down media opportunities. Just about any mainstream media opportunity presents a potentially positive and even valuable outcome for a campaign…IF you are properly prepared for the appearance. If I was Sen. Taylor’s campaign advisor, I definitely would have told her to appear on WISN. And I would have advised her to handle herself in the exact opposite fashion, and extensively rehearsed her for that appearance.

Would she have listened? I don’t know, as I don’t know Sen. Taylor and how well she might have responded to media coaching. I can say that if she does pay for a media coach, that coach ought to refund her money.

Back in the day, I used to book media appearances for a top Wisconsin Republican who never looked forward to appearing on Wisconsin Public Radio programs, saying it was akin to stepping into the lion’s den. However, he recognized the value of taking on one’s ‘enemies’ head-on, not shying away from the challenge of confrontational callers who disagree vehemently with you.

Be disciplined, on-message, assertive when you need to be, clear-headed, and don’t let anyone bait you into losing your cool. If you are well-prepared in advance and feel secure in your answers, you should be able to handle yourself and get out of the lion’s den in one piece.

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