Posts Tagged ‘branding’

Branding Politix, Creative • February 25th, 2008

7 ads that win

by Jon Tingley

One of the most crucial things to a campaign these days is a great ad campaign. In the business world, the ultimate goal of most ads is to increase revenue, but political ads lead to something much more powerful…votes. Listed below are some ads that win. Some of these ads may not be political, but they are creative, innovative and sometimes inspiring; these values certainly relate to advertising in the political arena.

  • Lexus “the letter h” campaign for their hybrid line. Watch the spots here and here, read the whole post including the press release via Autoblog.com

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2008 Primaries, Branding Politix, Messaging, Views on News • February 19th, 2008

Bowling for votes ………. Wisconsin’s national brand

by Karl Robe

Salon.com’s Edward McClelland reveals how the rest of America views Wisconsin in his post today entitled Bowling for votes in Wisconsin. For better or worse, this is the equivalent of our brand. Does this position us well in the grand scheme of things or not? Before you answer, a few quick notes on Branding 101.

What is a brand?
Sum total of all of an audience’s experiences.
Promise/commitment to produce a specific experience .

Brand Identity
What does an audience think of when they hear your name?
Do different people think the same thing?

Cheeseheads, let your voice be heard. How would you like to see Wisconsin branded?

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