Posts Tagged ‘Messaging’

Branding Politix, Messaging, New Media, Views on News • March 6th, 2008

I’ve Seen The Future & It Will Be…

by Greg Batiansila

Milwaukee County Executive Scott Walker has made some headlines for creating his first web-specific video ads. As commented earlier on this blog, Mr. Walker has undoubtedly turned to the future of local and regional politics – messaging using the web platform.

In today’s world, no other platform matches the web’s ability to get your message out instantly and cheaply. Even in the smallest, least-funded races, candidates will continue to warm to web communications – from Utterz voice messages to web video – over almost every other medium.

The danger is that while candidates are employing “cheap” methods of messaging, their message shouldn’t be cheap. Or cheapened. Walker’s web videos reflect some of his intrinsic characteristics – frugality, self-reliance, an everyday man quality. But the videos also have bad audio, bad shot composition, and some ad-lib issues that might not reflect Walker’s oratory abilities.

It pays to understand social media. Candidates should know that YouTube lists its videos as “thumbnails” using the middle frame of the uploaded video. Our video editor here makes certain our video’s middle frame has a great shot so that the thumbnail is a little ad in itself. Even in the world of shoestring budgets and “do-it-yourself” media, leaning on experts will elevate you and your message.

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Leadership, Messaging, Strategic Blueprints, Views on News • February 15th, 2008

What did this guy think of “Juno?”

by Chris Lato

In case you missed it, foot-in-mouth disease recently hit Colorado:

Wednesday, Rep. Larry Liston, appearing at a GOP legislative caucus in Denver, said: “In my parents’ day and age, [unmarried teen parents] were sent away, they were shunned, they were called what they are. There was at least a sense of shame.”

“There’s no sense of shame today,” Liston continued, according to The Gazette of Colorado Springs. “Society condones it…I think it’s wrong. They’re sluts. And I don’t mean just the women. I mean the men, too.”

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