Views on News • April 28th, 2008

The Brett ‘n’ Dave Show

by Chris Lato

OK, it’s Friday, so let’s have a little fun.

I watched this last night in its entirety, and I felt a little uncomfortable. It seemed like Favre didn’t really want to be there. But, after watching it in bits and pieces, there were some low-key gems in there. Favre earned a couple of laughs.

But, holy cow, Favre is worse than Tommy Thompson with all this teasing about whether he’s really in or out. Remember the endless speculation about whether TT was going to run for another term for governor, or another, or another? Seems to me like Favre is playing the same game and that he really doesn’t want it to be over. He sure stumbled when asked about his QB heir apparent, Aaron Rodgers.

And why would the makers of the Madden video game put a retired player on the cover of the newest edition? Conspiracy theories abound. It Does Not Make Sense.

It’s fun to speculate on where things are going from here for Favre. I really have zero special insight, but after last night’s little display on national TV, it sure seemed to me like Favre would have no trouble with sweeping back into the fray at the last minute to try and return the Pack to glory.

However, if Favre really is out and wants a job as a broadcaster, he might have to turn up the energy level a tad. The whole ‘quiet folksy’ thing won’t read well on Sunday Night Football.

No Comments »

Leadership, Promotions, Strategic Blueprints • March 25th, 2008

Bucks for the Bucks?

by Chris Lato

So the Bradley Center is among the oldest facilities in the NBA, and the Bucks are worse than bad this season.

So what’s the solution? Build a new arena with taxpayer dollars, of course!

Steve Jagler sounds off on the issue and comments on how the powers-that-be refuse to play nice in coming up with a cohesive plan for downtown Milwaukee. It’s a shame, because it sounds like the potential is there if everyone could just get along.

I’m not going to claim to be some expert on sports (and if I did, those who know me well would call me out on it and embarrass me terribly), but here’s my take on new stadiums for teams. This will sound simplistic but it makes perfect sense to me.

If you’re winning, let’s talk. If you’re losing, go away until you’ve shown a commitment to winning. Then, let’s talk.

The Packers did things the right way. The Brewers, not so much – although last year was incredible. Unfortunately, the wheels fell off the Brewers’ season but it showed that Milwaukee can and will support a pro baseball team that has at least a reasonable shot at success.

But initially, things were a bit rough for Miller Park after the shiny new ballpark goodness wore off. Once a better team started taking the field, interest spiked once again.

A winning team puts butts in the seats. Go figure!

As for the Bucks, well, this season has been an unmitigated disaster. Talk about building a new arena has been churning out there for a while, but who’s going to want to back this loser team?

Playing devil’s advocate for a moment, perhaps the last best way to sell the idea of a new arena under these grim circumstances is to find a way to unite the various forces controlling downtown Milwaukee, design a state-of the art arena that will attract top-shelf live shows year-round, sell the economic benefits to the many skeptics who will control the purse strings, and systematically make the case that this will be a long-term jewel in the city’s crown. All marketing and positioning should seek to strike a balance: the big-city feel of a beautiful new arena with an intimate community connection.

Also, the Brewers have done a fantastic marketing job, making going to the ballpark fun even when the team is tanking. The Bucks need to find a way to capture some of that magic in their marketing and promotions.

This is a lot of work. It would not be easy.

The way NOT to sell the notion of a new arena is to threaten for the Bucks to pull up stakes and move out of Milwaukee. The lingering resentment surrounding mega-rich owner Herb Kohl will only intensify if those who will be asked to foot the bill feel like they’re being steamrolled on behalf of a wealthy owner throwing a tantrum.

But again, let’s see some winning first. A spoonful of sugar helps the medicine go down - and will put some smiles on the faces of those who will be asked to pony up later.

No Comments »

Events, Views on News, public relations • March 4th, 2008

A Packer Nation in mourning?

by Chris Lato

This is a bit off-topic for our blog, but FoxSports.com is reporting that Brett Favre is retiring. We’ll see if the story is confirmed, either by the Pack or Favre himself, anytime soon.

Few things in Wisconsin are as successful at holding the news media’s attention than the Packers in general, and Favre in particular. The green-and-gold really has the press wrapped around their finger.

I’m no hardcore sports fan, but even casual fans know Favre is one of the greatest to ever play pro football. His place in history is assured.

No Comments »