Posts Tagged ‘Scott Walker’

Newer Entries »

Branding Politix, Messaging, New Media, Views on News • March 6th, 2008

I’ve Seen The Future & It Will Be…

by Greg Batiansila

Milwaukee County Executive Scott Walker has made some headlines for creating his first web-specific video ads. As commented earlier on this blog, Mr. Walker has undoubtedly turned to the future of local and regional politics – messaging using the web platform.

In today’s world, no other platform matches the web’s ability to get your message out instantly and cheaply. Even in the smallest, least-funded races, candidates will continue to warm to web communications – from Utterz voice messages to web video – over almost every other medium.

The danger is that while candidates are employing “cheap” methods of messaging, their message shouldn’t be cheap. Or cheapened. Walker’s web videos reflect some of his intrinsic characteristics – frugality, self-reliance, an everyday man quality. But the videos also have bad audio, bad shot composition, and some ad-lib issues that might not reflect Walker’s oratory abilities.

It pays to understand social media. Candidates should know that YouTube lists its videos as “thumbnails” using the middle frame of the uploaded video. Our video editor here makes certain our video’s middle frame has a great shot so that the thumbnail is a little ad in itself. Even in the world of shoestring budgets and “do-it-yourself” media, leaning on experts will elevate you and your message.

No Comments »

Branding Politix, Messaging, New Media, Promotions • March 3rd, 2008

Walker on the web

by Chris Lato

Voters in Milwaukee County will be choosing their County Executive for the next four years April 1, and incumbent Scott Walker is using the Internet as a way to spread his message.

In a series of three no-budget ‘ads’, Walker covers taxes, transit and parks – three hot button issues in Milwaukee County politics.

It’s just Scott Walker standing on the sidewalk talking directly to the camera – no cutaways that I recall, all single-camera, very obviously done on the cheap. Walker even stumbles a bit once or twice, but the camera keeps on rolling.
more »

No Comments »

next »
Avicom Political and Public Affairs